Your company has an identity, it is a critical aspect of business development, you have total control of the identity which you want to portray and this dictates how people and other business’s view your company, in the long term this is one of the core performance indicator of sustainability and growth.
Starting with clearly understanding your business objectives, personality and values of the organisation that it represents, as well as your products and service offerings.
This is followed by a research protocol and brand audit from logo to online presence, the brand profile needs to be correctly and cohesively aligned.
Your identity is the factor that truly distinguishes you from your competitors, you may have the best product or service in the world, but if you don’t convey this ‘fact’ stringently and correctly people will never know, this impacts every aspect of a business.
We will also include a competitor analysis alongside a communication strategy that is clearly defined and clarified. Our designers will craft a piece of work that is substantiated by clearly defined parameters and research. This empowers us as a team to bind together designs that engages with your desired audience and drives the business in the intended direction, that of profit and added value profile.
Thereafter the three key marketing factors apply for our designers, these are innate and applied every time we design a new piece of artwork or amend an existing piece, we consciously and systematically definitively align every component with your brand and company identity, applying the logic the mantra of communicate, integrate, create.