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Faq's

FREQUENTLY ASKED QUESTIONS

FREQUENTLY ASKED QUESTIONS

What is the difference between vector and bitmap images?
What's bleed and why do I need it?
What is safe area and trim marks?
What should I look for when I'm checking my proofs?
What fonts can I use?
What binding options do you offer?
How do I upload covers and the spine design?
How can I make sure colour prints the way I want it?

What is the difference between vector and bitmap images?

A bitmap (e.g. JPEG, PNG, GIF) is made up of thousands of tiny squares or 'pixels'. These pixels are all the same size, but can be in a huge range of colours. The amount of pixels shown in an image is called 'resolution'. When there are lots of pixels and an image looks smooth or photographic, that's 'high resolution'. When there are less pixels an image might look blocky or 'pixelated'.
 A vector image is more sophisticated: it uses X and Y coordinates to plot each point on a line or curve. This means that vector images are scalable and can be enlarged to billboard size while maintaining smooth edges.

Where possible, we recommend saving graphic designs, text and line art as 'vector based' PDFs. This is possible in applications like Adobe Illustrator, Adobe InDesign and more recent version of Adobe Photoshop.

What's bleed and why do I need it?

This is the portion of your design that will be trimmed off when the card is cut to the final size. Its purpose is to make sure your design or image reaches right to the very edge of the cards, leaving no unsightly white edges.

If you're designing cards before you upload, you'll need to make your artwork 'Full Bleed' size. At Monkey Puzzle Marketing, we need a 3mm bleed on all documents.

Programs such as InDesign, Illustrator and Photoshop allows you to add bleed. However if you need any help, just give us a call.

What is safe area and trim marks?

Safe area - To keep your text within those boundaries.

Trim mark - This is where your document gets cut off.

What should I look for when I'm checking my proofs?

This stage is very important to ensure that the product is printed as you expect.
Key areas to check, Spelling (and grammar), Phone numbers, email, addresses, dates and times.

What fonts can I use?

You can use any font you like, as long as it's embedded into the document.

What file types can I upload?
AI, INDD, PSD, JPG and our favourite PDF.

What binding options do you offer?

Spiral Bind: Wire or Plastic
Saddle Stitched: 2 Staples
Perfect Bound: Soft cover or Glue bound

How do I upload covers and the spine design?

We would require 2 PDF files.
One PDF should have single pages that contain artwork for the front and back perfect bound covers, and if you are having the covers printed inside, there should be an additional 2 pages.

The second PDF should contain artwork for Perfect Bound spine. The thickness will vary depending on the number of inner pages being inserted.
 Please find templates attached for the various folder siz-es, i.e. A5 or A4, landscape and portrait.

Our automatic online proofing system only accepts PDF files, no other formats.
Please read our artwork preparation guidelines to help you prepare correct print ready files and prevent any issues with your final printed material.

How can I make sure colour prints the way I want it?

When creating your project, your software program may give you the choice of working in RGB or CMYK. At MonkeyPuzzle Marketing we print using CMYK, so it's best if you can work in CMYK or Spot colours before uploading your proofs. This prevents any colour shift that can happen if we convert your document ourselves.

Please bear in mind that colours can look different on your screen compared to a printed page. This is because screens are backlit whereas a print reflects colour. If colour is critical, get in touch and we'll do our best to get the result you want. For more information on colour guide download our colour guide document.

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Absolutely mind blowingly brilliant. Everyone commented on the quality of the end product and it was done at whippet speed. Every stop was pulled out to get us the brochure on time. Including sending it in a taxi to the event! I wouldn't hesitate to recommend them to anyone. Really excited about the potential client offering we can now develop as Monkey Puzzle as our supplier.