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I NEED SOME HELP In need of further information? Feel free to call us on 020 8401 0005 and we will answer any questions you may have.

A bitmap (e.g. JPEG, PNG, GIF) is made up of thousands of tiny squares or 'pixels'. These pixels are all the same size, but can be in a huge range of colours. The amount of pixels shown in an image is called 'resolution'. When there are lots of pixels and an image looks smooth or photographic, that's 'high resolution'. When there are less pixels an image might look blocky or 'pixelated'.

A vector image is more sophisticated: it uses X and Y coordinates to plot each point on a line or curve. This means that vector images are scalable and can be enlarged to billboard size while maintaining smooth edges.

Where possible, we recommend saving graphic designs, text and line art as 'vector based' PDFs. This is possible in applications like Adobe Illustrator, Adobe InDesign and more recent version of Adobe Photoshop.

This is the portion of your design that will be trimmed off when the card is cut to the final size. Its purpose is to make sure your design or image reaches right to the very edge of the cards, leaving no unsightly white edges.

If you're designing cards before you upload, you'll need to make your artwork 'Full Bleed' size. At Monkey Puzzle Marketing, we need a 3mm bleed on all documents.

Programmes such as InDesign, Illustrator and Photoshop allows you to add bleed. However if you need any help, just give us a call.

The simplest way to explain these terms is with the diagram below.

Safe areas should be avoided when placing important information into any given project.

Trim marks show where we will actually cut edges. Bleed is the area into which any artwork should flow (usually 3mm on any project up to A0), beyond the trim marks. This ensures no 'white edges', appear on final printed projects.

This stage is very important to ensure that the product is printed as expected.

Although we pride ourselves on perfect print - we can't do this alone. It will always be the responsibility of the individaul who supplies the original artwork to thoroughly check it's content. Ensuring that names, contact details, addresses, dates and times, general spelling and grammar are correct.

Although we are always alert to any glaring mistakes and would highlight these straight away - Monkey Puzzle Marketing would not be responsible for any mistakes in supplied content.

You can use any font you like - as long as the font's licence allows you to!

Wordmark logos, which consist only of text, are an exception to this rule. In these designs, you must provide your own, original font. It can be based on another font, as long as the font's licence allows designers to make derivations from it. Additionally, adding a box or line to an unmodified font is still considered a wordmark and the font will need to be modified.

The font's licencing information and terms of use should be easy to locate wherever the file is available - provided it's from a legitimate font foundry. If you can't find the licence for a font, don't use it.

If you're using an unmodified commercial font in a logo, illustration or button/icon content, provide it in outline format, so you don't have to provide the font itself. If the client requires the font files, they'll need to purchase the font themselves.

Spiral Bind: Wire or Plastic.

Saddle Stitched: 2 Staples.

Perfect Bound: Soft cover or glue bound.

We would require 2 PDF files.

One PDF should have single pages that contain artwork for the front and back perfect bound covers. If the covers require printing inside, there should be an additional two pages.

The second PDF should contain artwork for Perfect Bound spine. The thickness will vary depending on the number of inner pages being inserted.

Please find templates attached for the various folder sizes, i.e. A5 or A4, landscape and portrait.

Our automatic online proofing system only accepts PDF files, no other formats.

Please read our artwork preparation guidelines to help prepare correct print ready files and prevent any issues with final printed material.

When creating a project, all software programmes give you the choice of working a project in RGB or CMYK colour modes..

In general terms, the RGB colour mode would be used when creating digital projects, TV, websites etc. CMYK should be used when creating anything for print.

At Monkey Puzzle Marketing we print using CMYK, so it's best to create projects using CMYK, or spot colours from the outset and check settings before uploading proofs. This prevents any colour shift that can happen if we convert documents ourselves.

Please bear in mind that colours can look different on your screen compared to a printed page. This is because screens are backlit whereas a print reflects colour. If colour is critical, get in touch and we'll do our best to get the result you want.

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